Preeti has a background in Finance & Design. She is a doting mom to her three boys : Bosco, Bruno & Beethoven.

Her design aesthetic is minimalist and that shows in our products. We use breathable cotton and durable stitching techniques to help you choose the right products that last long and leave a lower negative impact on our planet.

Our philosophy is buy-well-buy-once, so we make sure our products are easy to wash at home, durable & long lasting and comfortable for use. We also want your dog's essentials to look as good in your home as your own stuff does.

We want to make it easy for pet parents to make conscious lifestyle choices for their pets and ensure we know our end customers, the real users well. 90% of our sales happen direct to customers, barring a few niche retailers that we choose to partner with from time to time.

Thank you for choosing us to be your pet parenting partners.

Happy Shopping!